How can we design interactions that encourage specific behaviors?
A while back, LinkedIn experimented with a feature: a little meter above the users? information, showing their profile?s ?percentage completed.? Suddenly, more users filled out their profiles. The feature didn?t have a clever interface, a sophisticated information architecture, or show any technical prowess. It just leveraged basic human psychology.
As designers, we work hard to provide powerful features in our applications, but if users don?t take advantage, it?s all waste. We have to extend our designer?s toolkit, leveraging the latest thinking from behavioral economics, neuroscience, game mechanics, and rhetoric.
Stephen will guide you through specific examples of sites who?ve designed serendipity, arousal, rewards, and other seductive elements into their applications, especially during the post-signup period, when it?s so easy to lose people. He?ll demonstrate how to engage your users through a process of playful discovery, which is vital whether you make consumer applications or design for the corporate environment.
More about Stephen can be found on his site.
http://www.poetpainter.com/
See you at the event.
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Here is a tweet review of this event, “..it was great. Kind of amazing to get that kind of content for free. And within walking distance of my house!” from @sdierdorf