v1 #18 4/8/2010
Interact’s UX Digest is our oftentimes weekly digest of UX links that attracted our attention out in the blogosphere. We also tweet daily on hot UX topics. Follow us on twitter or friend us on facebook,
This week…
Perceived Affordances and Designing for Task Flow
Eye Tracking and Web Usability: A Good Fit?
Userability # 14 – Growing in UX
| Understanding the brain for marketing |
| 5 Steps to an Uber user experience job description |  |
| Spatial Thinking |  |
| Flash and Standards: The Cold War of the Web |  |
| UX Lessons Learned From Offline Experiences |  |
| UX process tunnel |  |
| Designer Developer Interaction Study by Interact Seattle (it’s about the design about the user) |  (*an interact article)
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SHORT OP ED: To Open Thy Source Or Not for the good of Science:
But that aside, it is my opinion that wither its scientific or technology related innovation it is more credible when not only the data and the results but the tools and source code and everything is open. The conclusions are more solid only because of human factor like money, greed, competition and other selfishness are with held and not just on the part of the scientist but also on the part of the community.
~ David J Kelley
SHORT OP ED: Is the Future of Retail Marketing in Viral Online Experiences or More Traditional Structures?
Our main focus is this kind of targeted customer experience such as the Brand Jordan Mosaic
http://www.jumpman23mosaic.com/which we call rich online experiences, but we also do in store retail experiences. In any case I think this kind of campaign can be effective but there are a number of issues involved including BI metrics/Analytics that I think are important to be used to ‘measure’ in some degree ‘how’ effective such campaigns are. Just throwing up a campaign on a web page is not going to really catch. From the different trends I have focused on I would say that the more immersive an ‘experience’ can be in emotionally engaging with customers the more effective it can be. Campaigns need to be based on effective social foundations that companies will need to build up over time. Those emersive experiences built on that solid social foundation that connects emotionally to customers is the future of retail marketing.
~ David J Kelley
SHORT OP ED: How will Cloud Computing Affect The Consumer
My take on cloud computing is that it’s coming, if you like it or not, but like all things consumers don’t care so much about this fancy implementation or that. Cloud computing is going to be about how the technology that they use helps them the consumer. If I as a consumer buy an app I don’t care about where or how it gets done so much as is it cool and does it help me and do I connect with it emotionally.
Appliances like the ipad, iphone or the new MS phone 7 coming out at the end of the year that helps this technology integrate into our life’s where they are able to deliver the cool experience or the cool thing is going to drive cloud computing more than anything else. When say my ipad or whatever does x and that it does x better when using cloud computing and ‘x’ is cool, is what will drive cloud computing adoption but only indirectly. All this being said cloud computing will affect consumers in that it is enabling (like a drug) cooler more integrated digital ‘stuff’.
~ David J Kelley
{ 4 comments… read them below or add one }
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