A Whole New Mind – Book Review

The single most important User eXperience book todate, ‘A Whole New Mine’ by Daniel Pink (http://www.danpink.com/) is a must read for any one serous about User Experience.  If UX was a religion this would be the bible…  In the book Daniel lays out the case for why the design, the user experience, the high touch high contact sorts of things are increasingly critical to business and the world.